The SMS marketing or SMS marketing is to send promotional campaigns or transactional messages via text messages (SMS). These messages are primarily intended to communicate time-limited offers, alerts or notifications to customers who have consented to receive them.
Developing a relationship with your customers takes time. You must be proactive to be where they are! Today, everyone has a mobile phone: SMS is an effective way to communicate directly with them and develop this relationship.
SMS marketing – sending SMS to your prospects & customers – is a great way to promote your offers, updates and alerts at a specific time.
Unlike emails, which are usually accessed multiple times a day, most people view their SMS almost immediately .
Put yourself in their place and ask yourself what time you would like to receive the message you are about to send them.
Most mass SMS platforms do so via a computer system that will make sure that your recipient will not know who the issuer is. So remember to include the name of your company in your message body.
It would be a shame to send them a promo code without them knowing where to use it, right?
The beauty of digital marketing is that there are many channels to use to interact with your customers! All of these channels together create a marketing strategy that allows you to create relationships with your customers scalable and automated.
SMS and emails are two ways that are very complementary. You can create campaigns across these two channels, using emails to include more details and SMS for urgent and timely information.
SMS is one of the most effective communication channels for several reasons:
SMS messages are sent by short numbers (or “short codes”), not whole numbers. These codes are composed of 5 or 6 numbers and can be associated with a single transmitter or shared among several.
You can send 2 types of messages with SMS:
SMS Marketing can be used in several ways. Here are some examples of the most common use cases, so that you see how you can use them for your business:
Coupons and promotions are a great way to get more people into your physical store or online. And if you have sales or promotions planned – you want your customers to know.
SMS is a very effective way to communicate these offers, especially if you want to communicate this information while you are traveling , out of their home or during the weekend.
Organizing an event is not easy, and you’re never immune to a last-minute change. What’s more, the more people attend your event, the more difficult it becomes to make sure everyone receives the information. The same is true for a product order, where several service providers may be involved.
With SMS, you can easily communicate any changes, cancellations or updates with a higher open rate and commitment than any other channel.
If your business works by making appointments, then you know the frustration of having customers forget their appointment time and arrive late (or not at all). It does not just jostle your schedule, but also waste time and potentially money.
Sending SMS reminders is a fantastic way to make sure your customers remember your appointment and are on time.
If you have a lot of employees, it can be difficult to communicate urgent messages to everyone at the same time – the office closing time, an incident update, and so on. You can send them an email, but they may not see it in time, especially if it happens outside of office hours.
An SMS is a great way to make sure all your employees are notified of the news quickly.
SMS can be a great addition to your digital marketing strategy, regardless of your business. They allow you to communicate very urgent information reliably.
If you’re already using email in your marketing, try including SMS in your strategy.
If you subscribe to Sendinblue, you can send SMS for promotional and transactional campaigns from the same platform as your emails .
You can also track the opening and engagement rates of your emails and SMS from your dashboard, allowing you to measure your performance across multiple channels .