Television Advertising Service
Leveraging our PAN India network of advertising partners & years of media-buying expertise.
The effectiveness of TV ads is explained by the fact that they combine audio and visual effects. As these products will not trigger active responses, measuring the effectiveness of the TV ad is much harder.
Targeting profile consisting of TV viewing behavior, TV ad exposure, household demographics, location and other anonymized data points such as income, home ownership, marital status, etc.